Nowadays, data collection and usage are the backbone of any business. Even restaurant customer data is collected to give personalised recommendations to customers.
For instance, when you search for ‘coffee near me,’ your most visited coffee place or its branch usually pops up first on your results.
Businesses can understand your preferences, visit patterns, and location history through data analytics. This allows them to tailor their offerings and marketing strategies to your needs.
This article explores 6 practical ways restaurants can collect customer data and their utilisation.
The primary data restaurants collect are names, contact numbers, and email addresses. The aim of collecting these is to share restaurant marketing ideas with them. Often, a promotion or new menu is marketed through emails and SMS.
Restaurants collect this data by requesting them to opt in if they want to make a reservation or log into the Wi-Fi. Customers also give it voluntarily, getting freebies or discounts tailored to their needs.
Restaurants have struck a jackpot with third-party apps like Swiggy and Zomato to obtain restaurant customer data. In some cases, restaurants use these orders to promote their delivery system.
They slip a pamphlet or leaflet with exciting offers such as lower delivery charges or bigger discounts.
Data like names, email, home addresses, and phone numbers are collected through online orders and reservations.
Loyalty programs increase restaurant visits, which helps restaurants to gain insight into their preferences.
Restaurants can incentivise customers to provide their contact information by offering rewards, discounts, or exclusive offers for signing up. Then, you can track customer spending habits and offer personalised offers so they always choose your restaurant.
Offering free WiFi to customers is a common practice in many restaurants. Restaurant customer data is collected by requiring customers to log in with their email addresses or social media accounts. It tracks customer demographics, visit frequency, and dwell times.
This information can be used to optimise restaurant layouts, staffing levels, and marketing strategies.
Restaurants focus on having a strong social media presence nowadays. It is a channel to connect with customers and gather immense data.
The current generation of internet users click pictures of their dishes and tag the restaurant during their visits. This way, vast amounts of data are being collected through:
Developing a branded mobile app can give restaurants a direct channel to their customers. Restaurants can collect data by integrating features such as online ordering, loyalty programs, and personalised recommendations.
Collecting customer data is the first step; the real value lies in how restaurants analyse and utilise this information to drive business growth. Here are a few ways they can be taken advantage of:
The bottom line is that collecting restaurant customer data presents many opportunities for them to improve themselves. They enhance customer experiences, streamline processes, and drive profitability.
Most of the customer data can be collected in-house with a robust restaurant POS system. If you are looking for a comprehensive and modern solution, choose QPOS. Our point-of-sale system can help you gather valuable data from multiple sources.
Visit our website today to learn more about Digital Qr Menu Services
Marketing is key to standing out and succeeding in a crowded restaurant industry. While digital a...
When it comes to owning a restaurant business, safety should be the priority of the owner. The be...
